CASE STUDIES IN PROBLEM SOLVING AND DESIGN SOLUTIONS
Four Winds is an appropriate name for this worldwide moving company that is experienced in moving every circumstance from the private home of relocating employees to entire factories from one location to another and everything in between, anywhere in the world.
The unique die-cut was designed to mirror their distinctive logo, and the particular challenge was that the brochure needed to be delivered in eight different languages.
The solution was more cost-effective to print in Hong Kong, using a floating black plate, so the print job could run continuously while swapping out the type plate for each language change.
Notice the diagonal, shingled page design, highlighting the different sections and the die-cut locking cover tab.
This ID package was created for a business consulting firm special-
izing in helping dental and medical practices grow their businesses.
Yes. I designed the shape, and paint scheme for this articulating dump truck used in mining. The engineers were the geniuses that achieved the 90-degree dumping and articulating steering solution. I solved the aesthetics that pleased Wagner, including laying out the interior of the cabin with the aid of my father, who was a diesel mechanic. He advised how to layout the dash gauges and switches for ease of maintenance and visibility and use of the operator.
Wagner Mining and construction equipment company builds heavy equipment. Like the largest tinker-toy enterprise in existence. This color-coded product brochure and spec-sheet system helps the Wagner salesforce explain the options in customization and their dynamic build process. Resulting in a faster-to-market product.
Mutual of Omaha, the people you can trust, trusted us to introduce you to some of those people. I flew to several US cities with John Lewis Stage, the famed Travel and Leisure photographer to tell their stories.
Disney and Hewlett-Packard team up to sell color printers for home use with experiential marketing. Children had their pictures taken with the Disney characters, that were printed on HP photo paper on the spot. I designed the traveling display system and colorful print collateral, including the paint spatter photo frame and envelope with coupons for ink enclosed.
No-nonsense pantyhose needed a way to move their slightly flawed products. This direct mail campaign had a 5% success rate, saving the company from what would otherwise have been a loss.
The first in a series of two posters for the Mt. Hood Jazz festival brought to me by my friend Robin Damore features a pearlescent white on white theme. The ice and snow are fake. This photo was shot in 90-degree weather in a studio in Portland and combined a Ray Atkins photo of iconic Mount Hood.
Completing the ebony and ivory pair, the black piano is actually comprised of twelve photos combined (pre-PhotoShop) in the darkroom by the genius photographer Mike Dulton.
Calligraphy for both posters by Mike Dutton.
This movie poster was part of a campaign leading up to a product release of Cell-u-wipes. The Addy Award-winning movie trailer style video (below) was originally aired at the 2010 International Sci-Fi and Horror Film Festival, where the audience received product samples as they left the theater by Haz-Mat-clad brand ambassadors.
A concept for a trunk-show co-op advertising event with Mini-cooper and Doc Martin boots.
This second concept is for an interactive, treasure hunt concept co-op advertising event with Mini-cooper and Doc Martin boots.
An example of excellent photo direction. This series of soup products and recipes for the Boyde Coffee Company were all shot at different times, yet the camera angles, scale, distance, styling, color-coordinated palette, and calligraphy all match perfectly.