Why Your Graphic Designer Changed Their Prices: Understanding the Shift to Value-Based Pricing In the ever-evolving landscape of the creative industry, it’s not uncommon for professionals to periodically reassess their pricing strategies. If you’ve noticed that your graphic designer has recently changed their prices, it’s likely because they’ve shifted to a value-based pricing model. This article will explore the rationale behind this change and how it ultimately benefits both the client and the designer. The Limitation of Hourly Rates Charging by the hour has been a traditional practice for many service-based industries, including graphic design. However, this model has several…